5 Times A Day

The American Muslim Aesthetic, Redefined.For generations, the global perception of Islamic style has been viewed through a singular, regional lens. While that Middle Eastern influence is undeniably beautiful, founders Khalid and Quasim Johnston envisioned something distinct: an authentic expression of Islamic fashion and art born directly from the heartbeat of the American Muslim experience.

The DNA of Five Times A Day was cultivated through a profound tapestry of community and brotherhood. It is a journey that spans from the historic streets of Detroit, Michigan, to the tight-knit communities of Birmingham, Alabama. It was further shaped by the deep bonds of brotherhood found at Darul Islam Masjid in Elizabeth, New Jersey, and MIB Masjid in Harlem, New York.

These physical spaces, and the communities within them, molded the ideals behind every product we create.But before the brand took physical shape, the foundation of our creative vision was built at home. Raised by loving parents who were both brilliant intellectuals and visionary artists, we were immersed in an environment where creativity was a language of devotion.

Our parents and siblings instilled in us the core values of the Deen alongside a deep appreciation for fine craftsmanship. This brand is the direct continuation of their artistic legacy—twenty years of careful thought and consideration for our Muslim sisters and brothers, finally brought to life.

We design unique, handcrafted apparel and home decor that serve as a bridge between sacred tradition and contemporary life. Every piece is indigenous to our brand, intended to spread Da'wah by incorporating the tenets of the Deen into expressions of art, thereby beautifying the very essence of our beliefs.We are a proudly conscious-driven brand.

Insha Allah, a portion of all product sales is directly channeled toward Sadaqah to support the forward progression of our Muslim neighborhoods.We welcome you to engage in this amazing journey. Experience faith and artistry made tangible.